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3 Innovative Social Media Marketing Strategies That Boost Business Growth
Social media marketing is one of the cost-effective digital marketing
that has been used by many small businesses and even big companies to boost
their business growth. However, many companies are struggling with how to
utilize this medium properly without it wasting their resources or working
For every action, there must be a reason. So, I am going to request you ask
yourself 3 key questions which will lead us to the 3 proven social media
strategies that will help grow your business.
1. Understand Your Audience
Why are your target audience on social media? There are basically just
two reasons; to be educated and to be entertained. Your content should be
educating them by finding solution to their problems or saving them some money.
Remember Twitter, Instagram or Facebook through their algorithm will
only show to their users posts or tweets that are interesting and people
engaging. This means it should not be all about selling your products or
services alone, try doing it in an entertaining way that engages your audience.
You can keep your audience engaged through polls, simple question and answer
posts or putting up a challenge for them to take part in it.
2. Define Your Plan
What is your approach? We have learnt that you need to attract your audience,
engage them, and then move them along the sales funnel to where you want them. This
can be achieved with offering quality content all through the customer journey.
Each of the social media platforms differ and so your content must match
the expectations of the audience on the platform. What you get to put on
Twitter differs from what your content should be like on Instagram. Depending
on the nature of your audience, you need to find the catch and make them do
what you want.
For instance, you list ways of how your products can be used
while you put up a challenge asking your audience to take a picture or video
making use of your product and tag about 2 friends to do same for a chance of
winning something. This will work on Instagram but not on LinkedIn.
While you are busy creating awareness and engaging your audience to
increase sales, you must do this by being purposeful and with a distinct
campaign strictly for each platform where your audience are to be found.
3. Consult The Data
Lastly, how do you know what is working best and what needs to be
dropped or re-invented? You can only find out all these things when you have
data telling you what your performance is against your social media goals. Do
not forget that tying your goals to measurable result is key to growth.
Your various social media analytics will be giving you information on
which post is more engaging, what time of the day your audience are engaging
more, where they are, via which device and lot more others.
The response from the audience will tell if your content is right based
on the way they respond to it. From the feedback, it may be that you need to
link your post to some other content on your website or must re-strategize how
to promote the content.
You should note that posts that are not yielding result may not be bad
but needs time to work so you need to be careful with the decisions you make
with the data. This will inform your next step and it is to help you wax strong
without making same mistake over again.
What has been your experience with using social media marketing? Please share your story with us.
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